Technology Strategy
Defining roadmaps, investment priorities and governance models aligned with business growth.
CIO · Digital Transformation · Dynamics 365 · AI — by Pepe Manteca
CIO · Technology Strategy · Digital Transformation
Turning technology into business growth and operational resilience.
Technology executive with more than a decade of experience leading digital platforms, transformation programs and multidisciplinary teams. I help organizations stabilize complex environments, scale technology capabilities and align IT investment with business priorities.
“Make it happen.”
Executive profile
I am a CIO and technology executive with an MBA and a Management Development Program from IESE. My career has evolved from software engineering and digital product management to enterprise transformation and executive technology leadership.
I combine technical understanding, business vision and hands-on execution to build resilient teams, modernize technology ecosystems and deliver measurable results.
Expertise
Defining roadmaps, investment priorities and governance models aligned with business growth.
Leading change across processes, platforms, teams and operating models.
Experience across ERP, Salesforce, SAP, PIM, eCommerce, CRM and system integrations.
Stabilizing technology services, improving delivery and reducing complexity and critical dependencies.
Building multidisciplinary teams and managing strategic partners in demanding environments.
Applying data, automation and emerging technologies to improve efficiency and decision-making.
HOW I LEAD
I believe transformation happens when people understand the purpose, collaborate across boundaries and have the autonomy to turn ideas into measurable outcomes.
Build trust, develop talent and create an environment where teams can do their best work.
Connect technology teams with business priorities and a clear understanding of why change matters.
Work iteratively, learn quickly and deliver value through continuous feedback and improvement.
Create empowered teams, resilient capabilities and changes that last beyond individual projects.
My journey
Hands-on engineering foundations — building and shipping digital products.
Owning digital products end-to-end across business, design and engineering.
Leading complex programs across ERP, CRM, eCommerce and integration ecosystems.
Driving change across processes, platforms, teams and operating models.
Executive technology leadership with focus on strategy, governance, data and AI.
Executive learning & global perspective
My development combines executive education with continuous engagement in international technology, business and Agile communities. These experiences help me challenge assumptions, exchange ideas and translate emerging practices into practical organisational change.
Executive MBA at La Salle and PDD at IESE Business School.
Several editions of Dreamforce, alongside DynamicsCon, MWC, 4YFN and DeveloperWeek.
Active participation in Agile Open Spain and attendance at Conferencia Agile Spain.
Turning new perspectives, methods and relationships into better decisions, stronger teams and sustainable transformation.
Insights
I write about enterprise technology, CIO leadership, eCommerce, digital transformation, data, artificial intelligence and the trends shaping the future of business.
june 2026
A walk through the events, conferences and meetups I attended between 2019 and 2026 — from DeveloperWeek and meetups in San Francisco…
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june 2026
Agenda comentada de las principales conferencias del segundo semestre de 2026 sobre Microsoft Dynamics, Business Central, Microsoft, Salesforce e IA, con fechas,…
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may 2026
At DynamicsCon, I had the opportunity to explore the evolution of Microsoft Dynamics 365, Business Central, Data, AI and automation, with a…
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I am interested in connecting with business and technology leaders working on international transformation, enterprise platforms and technology-enabled growth.
Barcelona, Spain