Technology Strategy
Defining roadmaps, investment priorities and governance models aligned with business growth.
CIO · Technology Strategy · Digital Transformation · AI — by Pepe Manteca
Pepe Manteca
Turning technology into business growth and operational resilience.
Technology executive with more than a decade of experience leading digital platforms, transformation programs and multidisciplinary teams. I help organizations stabilize complex environments, scale technology capabilities and align IT investment with business priorities.
“Make it happen.”
Executive profile
Technology leadership focused on business outcomes
I am a CIO and technology executive with an Executive MBA from La Salle and a PDD from IESE Business School. My career has evolved from software engineering and digital product management to enterprise transformation and executive technology leadership.
I combine technical understanding, business vision and hands-on execution to build resilient teams, modernize technology ecosystems and deliver measurable results.
Expertise
Where I create impact
Digital Transformation
Leading change across processes, platforms, teams and operating models.
Enterprise & Customer Platforms
Leading the modernization and integration of core business platforms across ERP, CRM, eCommerce, product data, analytics and system integration.
Operational Excellence
Stabilizing technology services, improving delivery and reducing complexity and critical dependencies.
Technology Leadership
Building multidisciplinary teams and managing strategic partners in demanding environments.
Data, Automation & AI
Applying data, automation and emerging technologies to improve efficiency and decision-making.
Selected impact
Measurable change through technology leadership
80% fewer technology incidents
Introduced Agile and IT service management practices across a multidisciplinary eCommerce technology organization.
Approximately 30% improvement
Improved selected operational workflows by connecting commerce, customer service, marketing and product information platforms.
Multi-year technology roadmap
Developed a multi-year technology roadmap to reduce critical dependencies, strengthen strategic partnerships and guide transformation priorities.
HOW I LEAD
People. Purpose. Agility. Impact.
I believe sustainable transformation happens when people understand the purpose, collaborate across boundaries and have the autonomy to turn ideas into measurable outcomes.
People first
Build trust, develop talent and create an environment where teams can do their best work.
Shared purpose
Connect technology teams with business priorities and a clear understanding of why change matters.
Agile execution
Work iteratively, learn quickly and deliver value through continuous feedback and improvement.
Sustainable impact
Create empowered teams, resilient capabilities and changes that last beyond individual projects.
My journey
From software engineering to executive technology leadership
Software engineering
Hands-on engineering foundations — building and shipping digital products.
Digital product management
Owning digital products end-to-end across business, design and engineering.
Enterprise platforms & programs
Leading complex programs across ERP, CRM, eCommerce and integration ecosystems.
Enterprise transformation
Driving change across processes, platforms, teams and operating models.
CIO — today
Executive technology leadership with focus on strategy, governance, data and AI.
Executive learning & global perspective
Always learning. Always connecting.
My development combines executive education with continuous engagement in international technology, business and Agile communities. These experiences help me challenge assumptions, exchange ideas and translate emerging practices into practical organizational change.
Executive education
Executive MBA at La Salle and PDD at IESE Business School.
Global technology
Several editions of Dreamforce, alongside DynamicsCon, MWC, 4YFN and DeveloperWeek.
Agile community
Active participation in Agile Open Spain and attendance at Conferencia Agile Spain.
Applied learning
Turning new perspectives, methods and relationships into better decisions, stronger teams and sustainable transformation.
Insights
Ideas on technology, transformation and leadership
I write about enterprise technology, CIO leadership, eCommerce, digital transformation, data, artificial intelligence and the trends shaping the future of business.
Insights
Events I’ve attended: a walk through these years
A walk through the events, conferences and meetups I attended between 2019 and 2026 — from DeveloperWeek and meetups in San Francisco…
Read →
Insights
Conferencias Dynamics, Microsoft, Salesforce e IA · 2º semestre 2026
Agenda comentada de las principales conferencias del segundo semestre de 2026 sobre Microsoft Dynamics, Business Central, Microsoft, Salesforce e IA, con fechas,…
Read →
Transformación Digital
DynamicsCon 2026
Originally published · Updated
At DynamicsCon, I had the opportunity to explore the evolution of Microsoft Dynamics 365, Business Central, Data, AI and automation, with a…
Read →Contact
Let’s connect
I am interested in connecting with business and technology leaders working on international transformation, enterprise platforms and technology-enabled growth.
Barcelona, Spain